bloomingdale's

OBJECTIVE // Align by-mail home catalog stylistically consistent with both ready-to-wear catalog and Bloomingdale’s store to take advantage of brand equity. GOAL // Create images and layout to communicate Bloomingdale’s market of contemporary and affordable merchandise. SOLUTION // Conceptual ideas for styles and colors of the season, coordinating and consistent with strong ready-to-wear division communicated with layout and imagery.

> ART DIRECTION PHOTOGRAPHY

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