OBJECTIVE // A consistent branding program for all facets of franchising concept: store design, product packaging and line extension, marketing/collateral materials, etc. GOAL // Using existing proprietary identity elements, including color and logo, refining and adding visual solutions that to easily extend to the flexible needs for the franchise business concept. SOLUTION // Branding program graphic standards developed for usage and applied to free-standing and in-store locations around the world.
> PACKAGE DESIGN | LINE EXTENSION
> ENVIRONMENTAL GRAPHICS + DISPLAY