dashing diva
OBJECTIVE // A consistent branding program for all facets of franchising concept: store design, product packaging and line extension, marketing/collateral materials, etc. GOAL // Using existing proprietary identity elements, including color and logo, refining and adding visual solutions that to easily extend to the flexible needs for the franchise business concept. SOLUTION // Branding program graphic standards developed for usage and applied to free-standing and in-store locations around the world.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f272ab49519415.56085e3d8d316.jpg)
> PACKAGE DESIGN | LINE EXTENSION
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b9228b49519417.56085cb829202.jpg)
> ENVIRONMENTAL GRAPHICS + DISPLAY