f.s. contract
OBJECTIVE // To create cohesive branding program for contract division of foremost national home furnishings textile company. GOAL // To create new identity that would appeal to contract market - with visuals and marketing pieces unique to this division. SOLUTION // While identifiable as a brand within the parent company, successfully spoke to different market.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5c4a2b49511083.56085c9dad376.jpg)
> BRANDING PROGRAM
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e26a3649511085.56085c4d9ed59.jpg)
> PROMOTIONAL LITERATURE
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d1376649511087.56085dec3249d.jpg)
> PUBLICITY INVITATION + EVENT MATERIALS
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/b38c3549511089.56085dec45ecd.jpg)
> ART DIRECTION PHOTOGRAPHY