f.s. contract
OBJECTIVE // To create cohesive branding program for contract division of foremost national home furnishings textile company. GOAL // To create new identity that would appeal to contract market - with visuals and marketing pieces unique to this division. SOLUTION // While identifiable as a brand within the parent company, successfully spoke to different market.
> BRANDING PROGRAM
> PROMOTIONAL LITERATURE
> PUBLICITY INVITATION + EVENT MATERIALS
> ART DIRECTION PHOTOGRAPHY