DavidBartonGym
OBJECTIVE // Using existing type and imagery for to create a consistent and flexible branding program for current and new locations in major US cities. GOAL // Create a program that addresses the need for recognizable identity with regional design differentiation for demographics of different locations. Solution Cost effective use of interchangable elements created ability to produce fast-paced design solutions for monthly membership sales and promotions.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/408a7449520095.56085e98dfe64.jpg)
> SALES LITERATURE
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d6f69d49520097.56085d6453163.jpg)
> PROMOTIONAL LITERATURE
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1ec28649520099.56085cc220207.jpg)
> EVENT + PROMOTIONAL LITERATURE