frizz-ease
OBJECTIVE // Evolutionary redesign for successful haircare division extending to existing products and developing line extension for both US and Global markets. GOAL // Using existing elements with evolutionary redesign, create packaging, collateral, advertising and display for growing competitive drugstore market. SOLUTION // Updated identity program and application to all packaging and promotional materials, visually communicated strong branding as the leading haircare line for “corrective styling product”.
> PACKAGING / LINE EXTENSION
> SALES LITERATURE
> ADVERTISING
> ADVERTISING
> TRADE SHOW BOOTH DESIGN
> TRADE SHOW BOOTH DESIGN