frizz-ease
OBJECTIVE // Evolutionary redesign for successful haircare division extending to existing products and developing line extension for both US and Global markets. GOAL // Using existing elements with evolutionary redesign, create packaging, collateral, advertising and display for growing competitive drugstore market. SOLUTION // Updated identity program and application to all packaging and promotional materials, visually communicated strong branding as the leading haircare line for “corrective styling product”.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4cdcff49518409.56085ce5e20d7.jpg)
> PACKAGING / LINE EXTENSION
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/dbe8ca49518411.56085e8ab361c.jpg)
> SALES LITERATURE
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0f121e49518413.56085ca8adef6.jpg)
> ADVERTISING
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/44b5bb49518415.56085e8b5057d.jpg)
> ADVERTISING
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a3f0d549518417.56085cacbc569.jpg)
> TRADE SHOW BOOTH DESIGN
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2caa5349518419.56085e32186ee.jpg)
> TRADE SHOW BOOTH DESIGN