schumacher
OBJECTIVE // To create cohesive branding program for leading division of foremost national home furnishings textile company. GOAL // To change support materials from changing visuals per collection, to using key identity elements: type, color, etc. and apply to all program materials. SOLUTION // Created program that successfully provided strong identity, and enabled the textile collection, rather than the surrounding graphics, to lead the design.
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cceee249509239.56085c898d725.jpg)
> BRANDING PROGRAM
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9b6dc749509241.56085fb004270.jpg)
> PROMOTIONAL LITERATURE
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/65c76049509243.56085ddad231b.jpg)
> ADVERTISING
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ed844449509245.56085c4d83788.jpg)
> PUBLICITY INVITATION + EVENT MATERIALS
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/898f3749509247.56085faf6ad87.jpg)
> ART DIRECTION PHOTOGRAPHY
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/03c79449509249.56085c4d262c8.jpg)
> ART DIRECTION PHOTOGRAPHY