schumacher
OBJECTIVE // To create cohesive branding program for leading division of foremost national home furnishings textile company. GOAL // To change support materials from changing visuals per collection, to using key identity elements: type, color, etc. and apply to all program materials. SOLUTION // Created program that successfully provided strong identity, and enabled the textile collection, rather than the surrounding graphics, to lead the design.
> BRANDING PROGRAM
> PROMOTIONAL LITERATURE
> ADVERTISING
> PUBLICITY INVITATION + EVENT MATERIALS
> ART DIRECTION PHOTOGRAPHY
> ART DIRECTION PHOTOGRAPHY